Back to the ThrillerFest action. An amazing amount of content today so I hope it isn't too overwhelming, but it is all must-read material.
So Friday continued after a quick bite to eat at Grand Central. Along with me was Variance owner, Tim Schulte, and authors AJ Tata and Steve Alten. It was great to catch up with them, get recharged with some top-notched food, and get back to business (anyone know what was going on in NYC that day... armed National Guardsman at every entrance where they weren't the night before).
The panels restarted at 2 pm, this one titled
How Can We Innovate More? An Industry Panel. Panel master: M.J. Rose (Author); Panelists: Tom Doherty (Publisher), Joseph Finder (author), Libby McGuire (Publisher), Mark Nichols (Amer. Booksellers Assoc.), Barbara Peters (Indie Bookstore) and Daniel Slater (Amazon).
A few big bullet points to keep in mind on innovation:
• The publisher and author need to keep each other updated - this communication is key to a successful relationship!
• Hook your audience by selling low-cost samples (for example, a prologue was sold @ $2.99 ... granted, that may be pricey for a new or mid-list author, but $.99 is a great place to start to draw people in).
• Embrace technology! Have contests at your events, tape your book signings, update and be mindfull of your Amazon author page (and link your blog there).
• Do virtual tours with Skype (we have done this in the past - it is a great way to do signings without having to travel the country ... and still make that human-to-human contact).
• Group blogs is another great way to cross-reference yourself with other authors, each of you getting new fans, and having content that is new, fresh, and coming regularly. Of course, if you make friends with someone big on that group blog, the sky's the limit.
Next, I took a small break and waited patiently for the 4 o'clock panel titled
Is Social Networking A Waste Of Time? An Industry Panel. Panel master: Allison Brennan (Author); Panelists: Pam Spengler-Jaffee (Publisher), Meryl Moss (PR), Jason Pinter (Author), Amy D. Shojai (Author), Dana Trombles (Publisher).
I came away with a bunch of great points:
• Facebook/Twitter = IN, Myspace = OUT (more geared towards kids and music/bands)
• Your voice dictates what you use: if you are a good blogger but spend too much time randomly tweeting, stick to blogging. Get the most out of your time devoted to SN.
• You can't let social networking rule your life, your writing of novels should take center-stage.
• You must engage your audience
• Compartmentalize - have a fan page for your fans, but keep your personal page for personal stuff (family, friends).
• iApps are a great way to get your material out to the public. They can keep up with your updates in one simple spot if done right.
• Book tours are not over - though they can be costly - but is the original way to be a 'social networker'.
• Once again, group blogs pops up (and this won't be the last time).
• Don't be hurt by peoples comments, and more importantly, don't argue!
• Always think twice before you post anything. The chances are that any and all of your comments will be alive and kicking for many years to come. Don't dig yourself a hole you can't get out of by a few comments you will regret later.
Also, a few people in the industry came to mind from the panelists that are great to mimic. If you are looking for someone to check out for some ideas, see
Neil Gaiman,
Jennifer Weiner, and
Jason Pinter.
After this, back to the room I went to get ready for the ITW Publication Cocktail Party. That event featured the authors of
THRILLERS: 100 Must-Reads, WATCHLIST: The Chopin Manuscript & The Copper Bracelet, FIRST THRILLS, and
FEAR: 13
Stories of Suspense and Horror (all available where books are sold). It was such an amazing place to be, I got to chat with Steve Berry, Aaron L. Brown, Kevin Kaiser, Jon Land, and a myriad of others in the veritable sea of big names.
After the hotel said we were done (flickered the lights on and off multiple times - either that or they forgot to pay their electricity bill...) I headed out to another panel on
Social Media For The Thriller Genre. Panel master, Sheila Clover English (Marketer); Panelists: Dianna Love (Author) and Barbara Vey (Publishers Weekly blogger)
So many things happened on this panel. Granted, it's more geared towards those just getting their feet wet in the social marketing/media world, but they are all worth a read as you never know what you may learn:
• Be consistent, be honest, be passionate.
• Have set goals - what do you want to accomplish in this umbrella labeled 'social media'.
• Budget your time, as stated above use your time wisely, your writing comes before your social campaigning.
• YOU ARE YOUR BRAND - you are the recognizable figure that people will flock to. Just like Coca-Cola or Pepsi ... not cola. They're not all created equally, neither are you the same as any other thriller author out there.
• Realize your strengths and weaknesses, and write them down. Work off of your strengths for best results.
• Know your resources
• Will you hire someone to do your marketing or will you do it yourself? Remember, time is money. If it will be someone else, check out
Book Reporter,
Predators & Editors and
Author Buzz.
• Book trailers are tools. Use them.
A few sites to check out include
beyondherbook.com,
booktrailers.blogspot.com,
Circle of Seven,
TracyReaderDad,
We Grow MediaKeep your eyes out for me in this panel next year. I was asked to be a part of it so you may just see me up front... very exciting!
At this point, starvation was setting in, so I went with Aaron to a tiny pizza joint a few blocks down ($.99/slice cheese pizza - the best deal in NYC!). We walked out with our two slices each and made the trek back to the Hyatt readying ourselves for the evening bar chat-session.
A good portion of the night was spent with Aaron and AJ Tata, but we progressed into the Trident Media after-party where I sat in with Chris Kuzneski, JT Ellison and husband, and Jeremy Robinson. It was a good night, great talk, and fun for all.
Once again, midnight had struck and I was about to turn into a pumpkin. My excitement didn't halt because of a lack of sleep though. Tomorrow would bring the final day of the Thrillerfest V goodness and I was ready to take the bull by the horns.
Have any memories you would like to share? We would love to see them.