I'm pretty sure by now readers have noticed a decline in book sales, bookstores, and other related printed materials like newspapers. Now, more than ever, the publishing industry is competing... not with themselves, but with other industries like television and movies. How do we compete - for your time, your money? Well, let's discuss:
• Ease - with an increase of inexpensive or free reading materials via electronic devices (Kindle/Nook/iPad), that has certainly given us a boost - in this economy, people are having a difficult time buying $25 books when they can get a dozen (plus or minus) for the same cost. When most everyone out there already has cable, Netflix, OnDemand, or other services, it is easier than ever to be distracted from reading. But with the advent of wireless transfers from online book distributors, we are right back in the thick of things.
• Story - most mainstream and indie titles are as good - if not better than - the majority of what is on TV today. With smut including the majority of the "reality" shows out there, most of that being scripted, and the majority of it causing your brain to leak from your ear... reading expands your vocabulary, your imagination, and so much more that Housewives and people on the Shore can't offer you - a story that engages your mind.
• Ratio - reading has a great entertainment-to-cost ratio. As stated above, with the decrease in cost of ebooks, you can really stretch your buck! And with so many people already having smartphones, they don't even need to go out and get a stand-alone ereader since they have a mini one in their hands on an everyday occurrence.
With everything I just said, am I telling you to cancel your subscription to your cable or satellite provider, or not go to/rent a movie? Absolutely not. More like, make reading an expanding portion of your life rather than the contracting part. Why, when there is nothing on that interests us, do we pull out a movie we've seen 50 times or flip the channels like something magical will happen instead of pulling out a book that's been sitting on our to-be-read shelves for a year or more? With the ever-growing population of syndicated shows or brainless tv, do yourself a favor and pick up a book. It only takes one story to stifle the competition.
As an author, what do you feel is your greatest asset in overcoming the competition?
As a reader, who is your favorite author to get lost in the most?